Levi’s will use lasers to ethically create the finishes on all of its jeans

Levi Strauss is introducing a digitizing technique that uses lasers to ethically create designs on its jeans in place of manual labor. Called Project FLX (which stands for Future-Led Execution), the technique will cut out harmful chemicals and reduce labor-intensive steps in producing jean finishes from between 18 to 24 steps to just three. Levi is also planning to scale this across the company’s denim supply chain.

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