Anna Bergstrom had a dilemma. She loved the glitzy world of high fashion, but had also come to feel that it was unsustainable and bad for the planet. She's now found peace of mind by running a stylish shopping mall in Sweden, where everything is second-hand. "Do you notice the smell?" Anna Bergstrom says, as she surveys her mall from the mezzanine level. "It smells nice here, doesn't it?" It's very important to Anna that this place is enticing, because she feels it is making a statement. Everything for sale here, in 14 specialist shops covering everything from clothes to DIY tools, is recycled.
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