July signifies the beginning of environmental campaigns heavily focused on the issues of plastic output. Devised as a mechanism to shed much-needed light on the direness of plastic pollution, #NoPlasticJuly engages social media users and pushes the issue in front of the unaware. A key driver for #NoPlasticJuly is prompting people to share their own plastic reductions. But, this has transgressed the intended direction of the month and become a show in greenwashing and a PR move.
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