The climate change solution no one wants to talk about

In October 2021, with just weeks to go until COP26, the UK government published more than 20 research documents to accompany its long-awaited net zero strategy. Buried among these was research outlining a controversial proposition: achieving net zero emissions by 2050 will require a “significant reduction” in public demand for high-carbon activities such as “flying and eating ruminant meat and dairy”.

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